The do’s of author social media marketing

by | May 16, 2023 | Book Marketing

Promoting your book through social media marketing is easy. Anyone can do it from home or on the road with a smartphone. All you need are accounts in social media platforms and some time to devote to marketing your book.

So why isn’t everyone doing it successfully?

That’s because author social media marketing needs two things: creativity and knowing your market.

HELPFUL TIPS

KNOWING YOUR MARKET

If you want to sell, you just don’t post something on Facebook. The millions of users there may not be the ones most likely to buy. You might get a greater market share if you post on Pinterest or LinkedIn. Your potential customers may be on Google+, Tumblr, or Blogger.

Here are some ways of using social media to get to know your market:

  1. Create a business or product page on Facebook with product and contact info, videos, and images.
  2. Post videos on YouTube on a regular basis.
  3. Upload images on Pinterest.

These platforms have the widest distribution of users which is a good starting point.

  1. Tweet or post a blurb directing potential customers to your Facebook page, YouTube video, or Pinterest gallery.
  2. Constantly update your accounts.
  3. Monitor Likes, Shares, Views, and Comments. Use these as a guide to improve your page.

BE CREATIVE

Social media is a tool, and its effectiveness depends on how you wield it. You can use it to build or break. You need to showcase your brand in a way that attracts interest and generates sales.

Here’s where you can get creative:

ADVERTISING

Author social media marketing uses creative advertising to attract customers. You can do this using blurbs or catch phrases, videos, or images.

PRODUCT INFORMATION

Social media marketing for your books can generate awareness or educate potential markets. You can do this with product pages filled with FAQs and trivia, videos, and image galleries.

RECRUITMENT

Author social media marketing uses creative recruitment strategies on platforms like LinkedIn to recruit a marketeering or sales force. You can even message friends, work associates, and colleagues using Twitter or WhatsApp.

SELLING

With author social media marketing, you can actually offer discounts, specials, sales, mark downs, etc. in a manner that grabs people’s attention.

All in all, author social media marketing shouldn’t be hard, as long as you know your market and you have enough creativity.

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Angela is a social media marketing consultant that specializes in training business owners how to use WordPress and social media to attract more exposure to their website. She has taught at several WordPress conferences in Michigan. She enjoys spending time with her family and traveling.

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