Just like everything else in the modern world, marketing is moving forward into the technological landscape. New companies and old-school businesses are turning to technology to keep up in the business world and grow. One way to accomplish this is to turn to social media marketing. But what exactly is it? Why does marketing with social media determine growing your business or sinking into obscurity? How do you use social media to your advantage and do it properly?
What is social media marketing? More and more people are turning to the internet to do everything. Shopping, connecting with other human beings, going to school, and even ordering food can all be achieve with an electronic device and an internet connection. Most of the human race relies on sites like Facebook, Twitter, Instagram, etc. to get their news, share important events in their lives, and even selling their products. More and more businesses are getting into the social media to spread their brand out to the masses. How do they make this work and how do they benefit?
What are the perks of social media marketing? For starters, you do not have to spend a huge amount of money to get your name out into the world. Basic posting is free for Facebook, Twitter, Instagram, or other sites of social media. For some of these, you can pay a small amount for the boost in promotions. Another perk is you have a chance of having a wider audience. Each year, more people are turning to the internet for daily life. Social media marketing is a powerful way to draw them in like a giant net for fish. An interesting picture from your group/page/account in their feed can catch their attention and want to check out your page for your business. You might get a like and at best, you will have a new customer.
How do you promote yourself with social media the right way? It is easy to promote yourself on social media, but the trick is to be successful about it. Keep in mind that your company is one out of countless numbers trying to sell themselves to potential clients. You have to make yourself stand out. Posts with pictures are more likely to get more views than just a simple post of text. Another suggestion you can turn to with social media marketing is to turn to the stars on YouTube. Believe it or not, YouTube stars do have a presence on the internet. Plenty of companies do sponsor their channels to keep them going. Get in contact with a big YouTube star and ask them to try out a sample of your product. If all goes well, they are more than likely to promote your business on their channel. One more helpful tip is to engage your audience. Who would be interested in your product/business? Why would they want to use it? How will your audience benefit? Once you answer these questions, you will be able to build and connect with your audience.
Angela is a social media marketing consultant that specializes in training business owners how to use WordPress and social media to attract more exposure to their website. She has taught at several WordPress conferences in Michigan. She enjoys spending time with her family and traveling.
